Onboarding
Share your goals, review a clear proposal, then kick off once payment is confirmed.
We are a design agency in Pretoria, South Africa specialising in logo design, web design, and graphic design.
You are never too young to start an empire. Never too old to chase a dream. Transform your idea into a brand that your ideal customer can easily find, trust, and remember.
A fletch is one of the feathers on the back of an arrow that guides the arrow towards its target. Our mission as a design agency is to guide you to your goal through your brand. Every brand needs the following fletchings on its arrow:
Our Design Process
Grounded in the UK Design Council's globally recognized Double Diamond framework, our 4-step process replaces guesswork with strategic precision.
Share your goals, review a clear proposal, then kick off once payment is confirmed.
Discover your brand, brief the project, and lock a creative direction before design begins.
Concept, refine, and test the work until every detail feels intentional and on-brand.
Walk through the designs together, gather feedback, and refine until it feels right.
Final files exported, shared securely, and ready to use across every channel.
Frequently Asked Questions about Brand Design
Fletch is a professional design agency based in Pretoria East, Gauteng, South Africa, serving both local businesses and international clients. While our physical roots are in Pretoria, our digital-first workflow via Zoom, WhatsApp, and email allows us to deliver world-class logo design and corporate identities globally without the need for travel. Our entire creative team provides professional services in both English and Afrikaans.
A professional logo design typically takes 5 to 10 working days, while a full brand development can range from three days to six months. The timeline depends entirely on the scope of work, the complexity of the design, and the depth of the strategy required. Because building a trustworthy brand is an ongoing process, we prioritize a thorough Double Diamond methodology — Discover, Define, Develop, and Deliver — to ensure your visual identity is built to last from day one.
Our design and branding packages range from R500 for small graphic tasks to over R20,000 for comprehensive corporate identity systems. At Fletch, we tailor our pricing to the specific scope and complexity of your project. Whether you are a Pretoria startup needing an essential Economy Logo Package starting at R4,500 or a large enterprise requiring a full brand architecture, we ensure our value matches your investment. Let's start a discovery session to determine the exact cost for your brand's unique challenges.
For logo design, you will receive three unique visual concepts and three rounds of refinements to your chosen direction. Our brand strategy is a collaborative, inclusive process that results in a singular, data-driven strategic foundation rather than multiple options. For brand awareness and ongoing graphic design, we present one polished design with three rounds of tweaks. Since the art direction is already defined during the strategy phase, this focused approach ensures brand consistency and efficient delivery.
Our 10-year refined design process uses strategic discovery to ensure brand alignment, making it highly unlikely you will dislike the results. If an initial concept misses the mark, we immediately revisit the brand brief to identify the disconnect and course-correct. Because our methodology is rooted in data and strategy rather than guesswork, most Fletch clients approve their final design within just two rounds of refinements.
5-Star Brand Design Reviews
We have been dealing with "Fletch" Branding Specialists for a few years and the experience has always been above our expectations. Fletch has always been presenting us products that feels FRESH and brings lots of excitement around our brands. We will continue to use them to build our BRANDS in the future ahead of us. We wouldn't have been able to do it without them. Big thanx to FLETCH team :-)
Goes the extra mile with doing research on the brand they are working on before getting started with the designs. Professional designs. Can highly recommend them.
Very professional, and knowledgeable about different branding strategies. We are extremely satisfied with our new business brand.
I would to thank Fletch (Ricus) for the wonderful work they have done in assisting me with my brand development. Everything was so professional.
It was a pleasure to work with Ricus. Throughout the process, he strove to understand what I wanted to convey with the branding of my logo and he eventually delivered exceptional results.
I started a company and urgently needed to get a logo design out in order to proceed with what I needed to do. Ricus helped me throughout the whole process constant updates and feedback. My designs were not straight forward and captured in my head and Ricus gave me exactly what I wanted. I am so confident in my brand because of the professional help. Thank you so much and the work with you continues. 10/10
Displaying 6 5-star reviews
Contact us Today To
The best way to get things done is simply to begin. Reach out to us at Fletch in Pretoria, South Africa today.
